CAMPAIGN

BigMac50 Poster

To celebrate 50 years of the Big Mac, we created 50 unique posters for McDonald’s. The series of 50 unique designs use the iconic shape of the burger and juxtapose the cultural differences between 1968 and 2018. For example, radio is now podcast, the jukebox is now Spotify and cash is now bitcoin. The point is that Big Mac is still the same and just as iconic, even half a century later.
My role was a visual exploration and creating animations for the campaign brand/ logo. I also participated as a poster artist, designing and animating the poster series.

MY ROLE

Poster Design/ Animation

AWARDS

2018 CLIO - Bronze x 3
Print & Out of Home / Technique / Art Direction
Print & Out of Home / Technique / Illustration
Print & Out of Home / Technique / Typography

2018 Cannes Lions - Bronze Lion
Industry Craft / Art Direction / Outdoor

2018 Cannes Lions - Shortlist x 2
Industry Craft / Typography / Outdoor
Outdoor / Posters / Retail

2019 D&AD Awards - Shortlist x 2
Graphic Design / Integrated Graphics
Typography / Posters

2019 One Show Design - Merit
Print & Outdoor / Extended Campaign - Posters & Out of Home