CAMPAIGN

BigMac50: MacCoin

In 2018, the Big Mac celebrated its 50th anniversary, and we needed to reignite the love. The Big Mac is sold at more than 36,000 restaurants in 120 countries across the globe and has become universally recognizable. So much so, the ‘Big Mac Index’ was created by the Economist in 1986 to measure the purchasing power of international currencies every year. To celebrate the 50th anniversary of the world’s most iconic burger, we created the world’s first food-backed currency. Each MacCoin was worth one Big Mac in restaurants, but collecting them all… priceless.

The MacCoin was released on the 100th birthday of the inventor of the Big Mac. We created five coin designs to commemorate each decade of the Big Mac. Six million coins were produced and distributed in 50 countries, minted in 7 languages, and accepted in more than the Euro. The MacCoins were activated differently in each market, with everything from a coin toss at a professional soccer match in Argentina to a fan getting a Big Mac tattoo in exchange for the MacCoins.

My role in this project was crafting the 3d MacCoin visuals along with the DXD design team.

MY ROLE

3D Design

AWARDS

2019 Cannes Lions - Gold Lion
PR Multi-market Campaign

2019 Cannes Lions - Silver Lion
PR Effectiveness

2019 CLIO - Silver
Public Relations/Creative Effectiveness
/Product Service

2019 D&AD Awards - Shortlist
Direct Product & Service