CAMPAIGN

Nissan Global LEAF campaign

The new global LEAF Global Campaign launched the second week of January 2015.  120,000+ Nissan LEAF owners testified that they’ll never go back to gas. We took driver’s quote and turned them into a beautiful “Electrimonials” that visualizes their driving experience. We’ve worked with British photographer Platon to create iconic driver portraits. We built a global image library capturing diverse profiles for regions to implement the campaign. 
My role was building a style guide/ video assets for the global social campaign, and creating animations for Airport(ICN) Digital OOH.

MY ROLE

Motion director/ designer