BRAND
Nissan Next
The Nissan logo refresh is the first update in 20 years. The overall intention was to transition from a hard-edged, industrial, and automotive look to a refined, familiar, and digital-friendly design. Here is the full AdAge article.
My roles in this project were to develop 2d and 3d logo designs, explore mnemonic animations, and art direct the 'New Dawn' Nissan brand film.
MY ROLE
Art Direction, Design, Animation
- 2d/ 3d Nissan Logo
- Mnemonic
- Nissan Logo film
The logo was launched in with the all new Nissan Ariya via a digital event. The logo was revealed through a film citing the dawn of a new day for Nissan Motor Company.
Through this film we introduced a system that allows for contextual mnemonic expressions - the logo can be made from Cherry Blossoms around the Hanami or in winter can be expressed through snowflakes.
'New Dawn' Nissan Brand Film :
